I studied Anthropology/Archaeology in University and I have found it enormously helpful in understanding the world around me.

Among other things, Anthropology gave me a good understanding that the person who decides what questions can be asked (in a conversation, in research, in any specific context), has a lot of control of the outcome of a given situation. Good questions expand people’s thinking, encourage them to make new connections, and they open the narrative.

Narrow questions limit the answers you can receive and they can negatively influence how people perceive their situation.

I have come up against this in many contexts – and I often bring it up when I am telling stories – but my most recent example was when I downloaded an intriguing fitness app because of an Instagram ad.

Wait! How is a fitness app affected by questions?

You can find out in my latest ‘Fit is a Feminist Issue’ post ‘Let Me Set My Own Goals ThankYouVeryMuch’